When comparing Toast vs Ordermark, you’re looking at two distinct approaches to restaurant point-of-sale technology. Toast, rated 4.5/5, offers Full-service restaurants, quick-service restaurants, bars, and cafes. Meanwhile, Ordermark, rated 4.1/5, provides Restaurants managing multiple delivery platforms. Let’s dive into the details to help you make an informed decision.
Quick Comparison: Toast vs Ordermark
| Feature | Toast | Ordermark |
|---|---|---|
| Category | Restaurant | Software |
| Starting Price | $0/month (Starter kit) to $165+/month | ~$100/month per location |
| Rating | 4.5/5 | 4.1/5 |
| Target Business | Small Business | Small Business to Enterprise |
| Pricing Model | Subscription | Subscription |
| Free Trial | Yes | No |
| Free Version | Yes | No |
| Best For | Full-service restaurants, quick-service restaurants, bars, and cafes | Restaurants managing multiple delivery platforms |
Toast Overview
Toast is a restaurant-specific point-of-sale and management system built exclusively for the food service industry. It offers hardware and software solutions for dine-in, takeout, and delivery operations.
Toast is offered by Toast, Inc. (founded 2012) based in Boston, MA. The system focuses on Full-service restaurants, Quick service, Bars, Cafes, Food trucks.
Key Features:
- Tableside ordering
- Kitchen display system
- Online ordering
- Delivery management
- Menu management
- Payroll integration
Ordermark Overview
Ordermark (now part of UrbanPiper) aggregates orders from multiple delivery platforms into a single dashboard and printer. Connects to 400+ POS systems and all major delivery apps like Uber Eats, DoorDash, and Grubhub.
Ordermark is offered by UrbanPiper (formerly Ordermark) (founded 2017) based in Los Angeles, CA. The system focuses on Ghost Kitchens, Delivery-focused Restaurants.
Key Features:
- Order Aggregation
- Multi-platform Management
- POS Integration
- Virtual Brand Support
- Custom Reporting
- Menu Management
Feature Comparison
Toast Features:
- Tableside ordering
- Kitchen display system
- Online ordering
- Delivery management
- Menu management
Ordermark Features:
- Order Aggregation
- Multi-platform Management
- POS Integration
- Virtual Brand Support
- Custom Reporting
When comparing features, Toast stands out with Restaurant-specific features, while Ordermark differentiates itself with Single tablet for all delivery platforms. Your choice should depend on which features align better with your specific business requirements.
Pricing Comparison
| Pricing Aspect | Toast | Ordermark |
|---|---|---|
| Starting Price | $0/month (Starter kit) to $165+/month | ~$100/month per location |
| Pricing Model | Subscription | Subscription |
| Price Range | Mid-range | Mid-range |
| Free Trial | Available | Not available |
| Free Version | Yes | No |
Toast offers a free version, which is great for testing or small operations. Consider the total cost of ownership including hardware, processing fees, and add-on modules when making your decision.
Pros and Cons
Toast
Pros:
- Built specifically for restaurants
- Robust reporting
- Excellent kitchen management
- Strong online ordering
- Good hardware durability
Cons:
- 2-year contracts typical
- Can be expensive with add-ons
- Limited to restaurant industry
Ordermark
Pros:
- Connects 400+ POS systems
- Manages all delivery apps from one screen
- Supports multiple virtual brands
- Acquired by UrbanPiper – expanding features
Cons:
- Not a standalone POS
- Best for delivery-heavy operations
- Pricing requires contact
Who Should Choose Toast?
Toast is ideal for Full-service restaurants, quick-service restaurants, bars, and cafes. The system is particularly well-suited for Full-service restaurants, Quick service, Bars, Cafes, Food trucks.
However, Toast may not be the best fit for Non-restaurant businesses.
Who Should Choose Ordermark?
Ordermark is ideal for Restaurants managing multiple delivery platforms. The system is particularly well-suited for Ghost Kitchens, Delivery-focused Restaurants.
However, Ordermark may not be the best fit for Restaurants without significant delivery volume.
Our Recommendation
Both Toast and Ordermark are solid POS solutions, but they excel in different areas. Choose Toast if you’re Full-service restaurants, quick-service restaurants, bars, and cafes. Choose Ordermark if you’re Restaurants managing multiple delivery platforms. Toast has a higher user rating (4.5 vs 4.1). Also, choose Toast if you want to start with a free version. We recommend trying demos or free trials of both systems before making your final decision.