Choosing between DoorDash Storefront and Ordermark for your business? Both are popular software solutions, but they serve different needs. DoorDash Storefront starts at Free setup + payment processing fees and is Commission-free direct ordering by DoorDash, while Ordermark starts at ~$100/month per location and is Order aggregation platform connecting delivery apps to restaurant POS. This comprehensive comparison will help you decide which POS system is the right fit for your operation.
Quick Comparison: DoorDash Storefront vs Ordermark
| Feature | DoorDash Storefront | Ordermark |
|---|---|---|
| Category | Software | Software |
| Starting Price | Free setup + payment processing fees | ~$100/month per location |
| Rating | 4.0/5 | 4.1/5 |
| Target Business | Small Business to Enterprise | Small Business to Enterprise |
| Pricing Model | Transaction-based | Subscription |
| Free Trial | No | No |
| Free Version | Yes | No |
| Best For | Restaurants wanting direct ordering with delivery option | Restaurants managing multiple delivery platforms |
DoorDash Storefront Overview
DoorDash Storefront is a commission-free online ordering solution from DoorDash. Restaurants can accept pickup and delivery orders directly through their website without DoorDash marketplace commissions.
DoorDash Storefront is offered by DoorDash Inc. (founded 2013) based in San Francisco, CA. The system focuses on Restaurants.
Key Features:
- Online Ordering
- Website Widget
- Payment Processing
- Order Management
- Customer Data
- Analytics
Ordermark Overview
Ordermark (now part of UrbanPiper) aggregates orders from multiple delivery platforms into a single dashboard and printer. Connects to 400+ POS systems and all major delivery apps like Uber Eats, DoorDash, and Grubhub.
Ordermark is offered by UrbanPiper (formerly Ordermark) (founded 2017) based in Los Angeles, CA. The system focuses on Ghost Kitchens, Delivery-focused Restaurants.
Key Features:
- Order Aggregation
- Multi-platform Management
- POS Integration
- Virtual Brand Support
- Custom Reporting
- Menu Management
Feature Comparison
DoorDash Storefront Features:
- Online Ordering
- Website Widget
- Payment Processing
- Order Management
- Customer Data
Ordermark Features:
- Order Aggregation
- Multi-platform Management
- POS Integration
- Virtual Brand Support
- Custom Reporting
When comparing features, DoorDash Storefront stands out with Zero commission on pickup, while Ordermark differentiates itself with Single tablet for all delivery platforms. Your choice should depend on which features align better with your specific business requirements.
Pricing Comparison
| Pricing Aspect | DoorDash Storefront | Ordermark |
|---|---|---|
| Starting Price | Free setup + payment processing fees | ~$100/month per location |
| Pricing Model | Transaction-based | Subscription |
| Price Range | Budget | Mid-range |
| Free Trial | Not available | Not available |
| Free Version | Yes | No |
DoorDash Storefront is more budget-friendly, making it a better choice for cost-conscious businesses. Consider the total cost of ownership including hardware, processing fees, and add-on modules when making your decision.
Pros and Cons
DoorDash Storefront
Pros:
- No commissions on pickup
- Free to start
- DoorDash logistics available
- Easy setup
Cons:
- Commission on delivery
- Limited customization
- DoorDash branding present
Ordermark
Pros:
- Connects 400+ POS systems
- Manages all delivery apps from one screen
- Supports multiple virtual brands
- Acquired by UrbanPiper – expanding features
Cons:
- Not a standalone POS
- Best for delivery-heavy operations
- Pricing requires contact
Who Should Choose DoorDash Storefront?
DoorDash Storefront is ideal for Restaurants wanting direct ordering with delivery option. The system is particularly well-suited for Restaurants.
However, DoorDash Storefront may not be the best fit for Those avoiding DoorDash ecosystem.
Who Should Choose Ordermark?
Ordermark is ideal for Restaurants managing multiple delivery platforms. The system is particularly well-suited for Ghost Kitchens, Delivery-focused Restaurants.
However, Ordermark may not be the best fit for Restaurants without significant delivery volume.
Our Recommendation
Both DoorDash Storefront and Ordermark are solid POS solutions, but they excel in different areas. Choose DoorDash Storefront if you’re Restaurants wanting direct ordering with delivery option. Choose Ordermark if you’re Restaurants managing multiple delivery platforms. Ordermark has a higher user rating (4.1 vs 4.0). Also, choose DoorDash Storefront if you want to start with a free version. We recommend trying demos or free trials of both systems before making your final decision.