When comparing Olo vs Ordermark, you’re looking at two distinct approaches to software point-of-sale technology. Olo, rated 4.3/5, offers Multi-location chains wanting unified digital ordering. Meanwhile, Ordermark, rated 4.1/5, provides Restaurants managing multiple delivery platforms. Let’s dive into the details to help you make an informed decision.
Quick Comparison: Olo vs Ordermark
| Feature | Olo | Ordermark |
|---|---|---|
| Category | Software | Software |
| Starting Price | Enterprise pricing (contact) | ~$100/month per location |
| Rating | 4.3/5 | 4.1/5 |
| Target Business | Mid-Market to Enterprise | Small Business to Enterprise |
| Pricing Model | Subscription | Subscription |
| Free Trial | No | No |
| Free Version | No | No |
| Best For | Multi-location chains wanting unified digital ordering | Restaurants managing multiple delivery platforms |
Olo Overview
Olo is a leading restaurant ordering and delivery platform powering digital transformation for 700+ brands including Shake Shack, Wingstop, and Denny’s. Provides ordering, dispatch, rails integrations, and guest engagement tools.
Olo is offered by Olo Inc. (founded 2005) based in New York, NY. The system focuses on Quick Service, Fast Casual, Enterprise Chains.
Key Features:
- Digital Ordering
- Delivery Dispatch
- Rails Integration
- Guest Data Platform
- Payment Processing
- Catering
Ordermark Overview
Ordermark (now part of UrbanPiper) aggregates orders from multiple delivery platforms into a single dashboard and printer. Connects to 400+ POS systems and all major delivery apps like Uber Eats, DoorDash, and Grubhub.
Ordermark is offered by UrbanPiper (formerly Ordermark) (founded 2017) based in Los Angeles, CA. The system focuses on Ghost Kitchens, Delivery-focused Restaurants.
Key Features:
- Order Aggregation
- Multi-platform Management
- POS Integration
- Virtual Brand Support
- Custom Reporting
- Menu Management
Feature Comparison
Olo Features:
- Digital Ordering
- Delivery Dispatch
- Rails Integration
- Guest Data Platform
- Payment Processing
Ordermark Features:
- Order Aggregation
- Multi-platform Management
- POS Integration
- Virtual Brand Support
- Custom Reporting
When comparing features, Olo stands out with Powers 700+ restaurant brands, while Ordermark differentiates itself with Single tablet for all delivery platforms. Your choice should depend on which features align better with your specific business requirements.
Pricing Comparison
| Pricing Aspect | Olo | Ordermark |
|---|---|---|
| Starting Price | Enterprise pricing (contact) | ~$100/month per location |
| Pricing Model | Subscription | Subscription |
| Price Range | Premium | Mid-range |
| Free Trial | Not available | Not available |
| Free Version | No | No |
Both systems offer competitive pricing for their respective feature sets. Consider the total cost of ownership including hardware, processing fees, and add-on modules when making your decision.
Pros and Cons
Olo
Pros:
- Powers major restaurant brands
- Comprehensive digital platform
- Strong delivery integrations
- Public company stability
Cons:
- Enterprise-focused pricing
- Complex implementation
- Not for small operations
Ordermark
Pros:
- Connects 400+ POS systems
- Manages all delivery apps from one screen
- Supports multiple virtual brands
- Acquired by UrbanPiper – expanding features
Cons:
- Not a standalone POS
- Best for delivery-heavy operations
- Pricing requires contact
Who Should Choose Olo?
Olo is ideal for Multi-location chains wanting unified digital ordering. The system is particularly well-suited for Quick Service, Fast Casual, Enterprise Chains.
However, Olo may not be the best fit for Single-location independent restaurants.
Who Should Choose Ordermark?
Ordermark is ideal for Restaurants managing multiple delivery platforms. The system is particularly well-suited for Ghost Kitchens, Delivery-focused Restaurants.
However, Ordermark may not be the best fit for Restaurants without significant delivery volume.
Our Recommendation
Both Olo and Ordermark are solid POS solutions, but they excel in different areas. Choose Olo if you’re Multi-location chains wanting unified digital ordering. Choose Ordermark if you’re Restaurants managing multiple delivery platforms. Olo has a higher user rating (4.3 vs 4.1). We recommend trying demos or free trials of both systems before making your final decision.